SMS content rotation for a weekend sale
The offer is set. Try three ways to open the text while keeping the discount, deadline and promo code in one template.
Write one template with three openings
Put the interchangeable phrases inside curly braces and separate them with a vertical bar. SMS Studio picks one phrase at random for each recipient. Keep everything everyone needs to see outside the braces.
{Good news|Quick heads-up|A little something for you}: Get 20% off this weekend with code WEEKEND20.
Keep the colon after the closing brace so it follows every opening. Spaces on either side of a bar become part of the message.
Read the text a subscriber gets
Quick heads-up: Get 20% off this weekend with code WEEKEND20.
The next recipient might get “Good news” followed by the same offer. Read each version aloud. If you ask a writing assistant for ideas, give it just the opening phrase to rewrite, then choose the alternatives yourself.
Check the longest version on a phone
“A little something for you” takes more space than “Good news”. Put the longest complete version in the composer and check its segment count with the link and opt-out text you plan to use. Restore the template and send yourself a test. A single test shows one possible opening.
What if you want to measure which opening works?
Save the two openings as separate A/B variations and choose a winning measure, such as clicks. That lets you compare the responses to each version before the rest of the audience receives the offer.