Build a follow-up list from SMS link clicks
You’ve already texted the workshop schedule when an extra evening class opens up. Your campaign report can help you invite the people who clicked the first time.
Set up the schedule link before you send
In the SMS Text step, select Use custom url and paste the address of your workshop schedule into URL to shorten. Leave Custom alias empty, save the settings and use {link} in the message. SMS Studio can then associate a visit with the recipient’s link. Your account needs system links enabled for this setup.
Everyone lands on the same schedule. With individual links, the report can also tell you which subscribers clicked. A custom alias gives everyone one shared link, so you’ll only have a campaign click count to work with.
Our autumn workshops are open for booking. See the dates and class sizes: {link}
Open the campaign report
Once the link has received clicks, open that campaign’s report and select Create list from clickers. For a campaign named Autumn workshops, SMS Studio names the new list Autumn workshops_clickers. Choose Open list to review the contacts.
Click totals and list size can differ. One subscriber opening their link three times contributes one contact to the list. SMS Studio also excludes unsubscribed and suppressed numbers. If none of the clicks can be matched to eligible contacts, there’s no list to send to.
Invite the list to the extra class
Create the list shortly before your follow-up so it includes recent clicks. Select it in the new campaign and lead with what’s changed since the first text.
A Thursday evening pottery class just opened up. See times and book a place: {link}
A click tells you someone followed the schedule link. They may already have booked a place, so avoid wording like “You missed out” unless you’ve checked the bookings.