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Collect callback requests with an SMS landing page

The spring samples have arrived. Send interested customers a text with a short callback form, and let them choose a good time for the showroom team to ring.

Ask for a name and a good time to call

In Landing pages, create a page and choose a layout with name and message fields. Give it a title customers will recognise from the text, such as “Request a showroom callback”.

Under Form config, show the name and message fields. Label the message field “When should we call?” and mark it mandatory if you need a time on every request. You can hide the subject field. The team already knows the enquiry is about the spring collection.

Set the button text to “Request a call”. Enter the sales inbox under Lead Receiver Email so the people making the calls receive the requests. Check the labels in the preview and save the page.

Connect the form to the text

In the campaign’s SMS Text step, leave Use custom url unchecked, choose your callback form under Select landing page and save the settings. Put {link} where you want the page address to appear. These options are available on accounts with system links enabled.

Example showroom invitation

The spring samples are in. Want a call from the showroom? Tell us a good time: {link}

Send a test text to your own phone. Open the link as a customer would. Can you tell which showroom will call? Is there room to type “Friday after 3”?

Find the callback requests

After the campaign goes out, open Leads, select the showroom campaign and choose Search. Open a submission to see when the customer wants to hear from you. If a colleague is making the calls, choose Campaign CSV to export the requests for this campaign.